Social Share Tracking
The Social dashboard shows how your content is shared and clicked on social platforms.
How It Works
When someone shares a link to your site on WhatsApp, LinkedIn, or Facebook, those platforms send a bot to fetch a preview (title, description, image). We detect these preview fetches as “shares.”
When a human then clicks that shared link and visits your site, we detect the referrer domain and count it as a “click.”
Platforms Tracked
| Platform | Share Bot | Click Referrer |
|---|---|---|
| WhatsApp preview fetcher | whatsapp.com | |
| LinkedInBot | linkedin.com | |
| facebookexternalhit | facebook.com | |
| Pinterestbot | pinterest.com | |
| Twitter/X | TwitterBot | t.co, x.com |
| Slack | Slackbot | slack.com |
| Telegram | TelegramBot | t.me |
| Discord | Discordbot | discord.com |
Dashboard Sections
Hero Metrics
- Total Social Activity — shares + clicks combined
- Shares — link preview fetches (bot visits)
- Clicks — human visits from social referrers
- Active Platforms — number of platforms with activity
Shares & Clicks Over Time
Line chart with two lines. Use the comparison dropdown to overlay previous period data.
Per-Platform Breakdown
Side-by-side cards showing shares and clicks per platform, with comparison data if enabled.
Top Shared Pages
Which of your pages get shared most across all social platforms.