AI & LLM Tracking
The AI & LLM dashboard shows how artificial intelligence platforms interact with your content.
What We Track
AI Citations
When an AI chatbot like ChatGPT, Claude, or Perplexity fetches your page to include in a response, we detect and log that visit. These are "citations" — your content was referenced in an AI conversation.
Bots tracked: ChatGPT-User, Claude-User, Perplexity-User, Gemini-Deep-Research, DuckAssistBot, MistralAI-User, and more.
AI Clicks
When a human user clicks a link in an AI chat interface that leads to your site, we track that as an "AI click." We detect this from the referrer URL (chat.openai.com, claude.ai, perplexity.ai, etc.).
AI Training Crawlers
Bots that crawl your site to train AI models but don't cite you directly. Examples: GPTBot, ClaudeBot, Bytespider. These are shown separately so you can see who's training on your content.
Dashboard Sections
Hero Metrics
- Total AI Citations — citations + clicks combined, with trend
- Cited by AI — bot visits from AI chatbots
- Visited from AI — human clicks from AI platforms
- AI Bots Detected — number of unique AI bots seen
Citations & Clicks Over Time
Line chart showing citation and click trends. Use the comparison dropdown to compare with the previous period.
Citations by Bot / Clicks by Platform
Side-by-side breakdown showing which bots cite you most and which AI platforms send the most traffic.
Top Pages Cited by AI
Table of your pages most cited by AI, with colored tags showing which specific bots visited each page. Click any URL to see the page detail view, or click a bot tag to see that bot's activity.
Period Comparison
Use the comparison dropdown to see how your AI visibility is changing:
- No comparison — current period only
- vs previous period — compare with the same length period before
Period comparison is available on Pro plans and above.