Measure your AI visibility
Find out how often ChatGPT, Claude, Perplexity, and other AI platforms cite your content - and how many visitors they send you. Real data, not guesswork.
No credit card required. Setup in 5 minutes.
Your brand is being mentioned by AI. You just can't see it.
AI chatbots cite millions of websites every day. If your content is good, AI is probably referencing it right now. But none of your current tools show this.
The invisible citation
ChatGPT references your blog post 200 times a week in conversations. You have no idea. Zero visibility in Google Analytics.
The misattributed click
A user reads your link in Perplexity and clicks through to your site. Google Analytics labels it "direct traffic." You never know it came from AI.
The silent scraper
AI training crawlers visit your site 500 times a day to train their models on your content. You can not see it, you can not control it.
Why traditional tools can't track AI visibility
You might think your analytics stack already covers this. It doesn't.
Google Analytics
Only tracks humans who execute JavaScript. Bots are invisible. AI clicks show up as "direct traffic" with no attribution.
Server access logs
Contains the data, but buried in millions of raw log lines. No dashboard, no trends, no categorization. Requires engineering time to parse.
Prompt tracking tools
Try to detect if your keyword appears in AI prompts. Unreliable, limited to specific platforms, and they measure intent - not actual citations.
Google Search Console
Great for traditional search, but shows zero data about AI chatbot citations. AI traffic is a completely different channel.
BotSights measures the real proof
When an AI chatbot cites your page, it sends a bot to fetch your content. BotSights detects that bot visit - ChatGPT-User, Claude-User, PerplexityBot - and logs it. That is a real citation, not a guess. Hard data you can act on.
How BotSights tracks AI visibility
From citation to click, every step is tracked automatically.
AI cites your page
A user asks ChatGPT a question. ChatGPT references your page in its answer and sends a bot to fetch your content.
BotSights detects the visit
Our system identifies the bot as ChatGPT-User, logs the page URL, timestamp, and categorizes it as an AI citation.
You see it in your dashboard
Your AI Visibility dashboard shows which pages are cited, by which AI platform, how often, and how the trend is changing.
User clicks through
When a human clicks your link in the AI response, BotSights tracks that too - attributed to the right AI platform.
What AI visibility data you get
Citations per AI platform
See exactly how many times ChatGPT, Claude, Perplexity, Gemini, and others cite your content. Broken down per bot.
AI clicks and traffic
Track human visitors clicking through from AI platforms. Know which AI drives actual traffic to your site.
Top cited pages
Discover which pages AI references most. See colored tags showing which specific bots visit each page.
Trends over time
Is your AI visibility growing? Compare periods and spot trends. See if your optimization efforts are working.
Training crawler detection
Know which AI companies scrape your content for model training. GPTBot, ClaudeBot, Bytespider - all identified.
Who uses AI visibility tracking
If you create content on the web, AI is already interacting with it.
SEO Professionals
Prove AI visibility to your clients. Add "AI citation score" to your monthly reports. Show which content ranks in both Google and AI.
Add AI metrics to your reportsContent Marketers
Discover which articles AI cites most. Double down on content that performs. Measure the ROI of your content strategy across AI platforms.
See what AI loves about your contentE-commerce
Find out if AI recommends your products when users ask for buying advice. Track which product pages get cited and optimize them.
Check if AI recommends your productsEnterprise / Compliance
Know exactly which AI companies train on your content. Build an audit trail. Make informed decisions about your AI crawl policy.
Get visibility into AI training15+ AI platforms tracked
We detect every major AI chatbot, search engine, and training crawler. New bots are added continuously.
BotSights vs the alternatives
| BotSights | Access Logs | Prompt Trackers | Google Analytics | |
|---|---|---|---|---|
| Tracks real AI bot visits (hard data) | ||||
| Dashboard with trends and charts | ||||
| Per-page AI citation breakdown | ||||
| AI click attribution | ||||
| Training crawler detection | ||||
| Setup in 5 minutes | ||||
| No engineering required | ||||
| Period comparison | ||||
| CSV / JSON export |
Frequently asked questions
What is AI visibility?+
AI visibility measures how often and where your content appears in AI-generated answers. When ChatGPT, Claude, or Perplexity reference your website in a response, that is AI visibility. It is a new marketing channel that most businesses are not tracking yet.
How is this different from traditional SEO?+
Traditional SEO optimizes for Google search rankings. AI visibility is about being cited by AI chatbots when users ask questions. Both matter, but AI visibility is growing rapidly and requires different tracking tools.
How does BotSights detect AI citations?+
When an AI chatbot cites your page, it sends a bot (like ChatGPT-User or PerplexityBot) to fetch your content. BotSights identifies these bot visits using our database of 1,600+ known bots and logs them as citations.
Can BotSights track clicks from AI platforms?+
Yes. When a human user clicks a link in ChatGPT or Perplexity that leads to your site, BotSights detects the referrer or UTM source and attributes it to the correct AI platform.
How do I improve my AI visibility?+
Start by measuring it - that is what BotSights does. Once you know which pages AI cites, you can optimize them: add clear answers, structured data, authoritative content. Track trends to see if your changes work.
Does this work with any website?+
Yes. BotSights works with WordPress, any Cloudflare-proxied site, and any backend running Node.js, Python, or PHP. Setup takes 5 minutes with no code changes to your site.
Start measuring your AI visibility today
See which AI platforms cite your content. Track trends. Make data-driven decisions. Setup in 5 minutes.
No credit card required